From the Press box

Nicole Carroll: A one woman mission to make a name in football

Christmas is coming, and all I see is tat…

with one comment

With the Liverpool ownership saga overshadowing the up coming events of this weeks Premier League outings, I’m finding it hard to talk about our away trip to That London in the visit to Arsenal, so I’m throwing myself a curve ball and looking at off the field matters.

My family are  all Blues fans, we make no attempts to cover this up. It also makes it surprisingly easy to shop for my Blues loving relatives, as anything with the famous ball and world logo makes a present instantly fantastic.

I’m struggling this year though. I know that it is only October and many people hate talking about the dirty C word this early, but I’m an organised lady. I’m the sort of girl who likes to have all the presents wrapped up by the second week of November, so the run up to Christmas can be filled with drinking copious amounts of Baileys and enjoying the delights of Birmingham’s German market (big cookies, pretzels, doughnuts – yes please).

So, in my pursuit in finding something worthy to be bestowed on my family members, I’ve taken to surfing the club shop website but to be honest, I’m disappointed. More than disappointed in fact – it’s just, well the best word for it is probably naff.

Once you get past the replica kits, there seems to be a lack of clothes which are suitable, or even stuff that most people will wear.

T-shirts with polaroid designs on the front. Old fashioned polo shirts.  Jumpers which don’t seem to come in any other option than “chav striped”.

When you get past the clothing, it seems to get worse however. Novelty dog name plates. Door signs. Lampshade covers. Gold plated jewellery.

It just disappoints me so much, because with a captive audience of Blues fans, we could be doing it so much better. However, I do have to ask myself, what do football fans really want to see in their own club shops? I’m not really sure if I can answer that.

The problem is, that unlike other retail establishments, Blues have a range of ages to cater for, a range of different tastes and both male and females to try and entice with their wears. You have the young male supporters, who are usually adorned in designer brands, to try and tempt away from their logo’d attire, as well as the normal bloke on the street who just wants something to wear that represents his club at the same time.

Blues are never going to get it right, but perhaps a new philosophy should be brought to merchendising our own club shop.

Personally, if I’m going to offer up a suggestion, is for fewer ranges with some better quality pieces. Nice plain jumpers for men with a small Blues logo – nothing tacky, something you could wear over a shirt and not instantly recognise it’s a piece of official merchandise.

If Blues are going to sell jewellery, such as the gold pendants that many fans choose to wear, then why not form links with local businesses to supply good quality jewellery through the club shop. With a club so close to the Jewellery Quarter, then surely something could be sorted so fans have the chance to buy real gold pendants, and for the club to benefit from this, as well as forming good links with local jewellers?

A lot of people won’t see my point, but I think that if Blues want to push forwards and present themselves well to potential foreign fans, that any online club shop needs to be of a quality that matches a Premier League club.

Here’s my question though: Do you know of any club that produce a good standard of club memorabilia? Does it really matter? Comments below as usual

 

Advertisements

Written by Nicole Carroll

October 15, 2010 at 7:18 pm

One Response

Subscribe to comments with RSS.

  1. […] This post was mentioned on Twitter by Solid Gold Pendant, Nicole Carroll. Nicole Carroll said: Christmas is coming, and all I see is tat… http://wp.me/pOK51-fl #bcfc #epl #premierleague #football […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: